The cost-effectiveness of digital marketing is that you can get your message directly in front of your target audience. Consider that traditional marketing provides the general public with a broad net. Digital marketing, on the other hand, takes a tailored approach and approaches the customer at the right time with the right message. You can very easily calculate the digital marketing activities and the expenditures involved and minimize excessive spending. For traditional marketing strategies, this is much harder. Moreover, the costs associated with hiring a digital marketing firm depend on the nature of the project.